TV Competition Monitoring
Compare and analyse TV broadcasts
The analysis of competition TV broadcasts content plays a major role. What was broadcast at what time? How high were the viewer ratings? How often and at what time was what advertised on which channel? With stationary XENTAURIX systems or via our XENTAURIX Cloud Service, you can quickly and clearly analyse TV content as wells as advertisings and quotas. A number of tools are available for analysis, which are individually arranged and stored on the XENTAURIX HTML5-based Dashboad web client. These tools enable a synchronous multiscreen display with instant replay function. The Instant Replay function offers a seamless replay of live and recorded events.
Analyse audience ratings
In combination with our RatingAnalyzer tool, viewer ratings for relevant TV channels with viewer migration, and affinities can be displayed synchronously in the XENTAURIX Dashbaord web client in combination with the recorded content.
Detect, recognize and analyse TV spots
With our XENTAURIX Cloud Service, we offer you a state-of-the-art TV spot monitoring analysis that can be accessed anywhere and at any time via the XENTAURIX client on your PC, notebook or tablet. TV spots are automatically recognized, counted and stored with additional metadata. Optionally, the evaluations can be combined with viewer ratings.
Evaluate and analyse specific content
Using our AI-based content analysis, broadcast content can be automatically detected according to customer-specific specifications such as faces, spoken words, logos, objects, buildings and events.