TV Competition Monitoring
Compare and analyse TV broadcasts
The analysis of competitive TV broadcasts content plays a significant role as it provides valuable insights into what was aired at specific times, viewer ratings, and the frequency and timing of advertisements on different channels. Our stationary XENTAURIX systems and XENTAURIX Cloud Service offer a fast and comprehensive solution for analyzing TV content, advertising, and viewer ratings. You can utilize a range of tools that can be customized and stored on the XENTAURIX HTML5-based Dashboard web client. These tools facilitate a synchronized multiscreen display with an instant replay function, allowing for seamless playback of both live broadcasts and recorded events.
Analyse audience ratings
In combination with our RatingAnalyzer tool, viewer ratings for relevant TV channels with viewer migration, and affinities can be displayed synchronously in the XENTAURIX Dashbaord web client in combination with the recorded content.
Detect, recognize and analyse TV spots
With our XENTAURIX Cloud Service, we offer you a state-of-the-art TV spot monitoring analysis that can be accessed anywhere and at any time via the XENTAURIX client on your PC, notebook or tablet. TV spots are automatically recognized, counted and stored with additional metadata. Optionally, the evaluations can be combined with viewer ratings.
Evaluate and analyse specific content
Using our AI-based content analysis, broadcast content can be automatically detected according to customer-specific specifications such as faces, spoken words, logos, objects, buildings and events.
