Fingerprinting and TV ratings analysis

XentauriX Media Monitoring contains effective tools for watching and analyzing of medial activities in TV and Radio
TV-Quota analytics, audience comparison, broadcast audience flow research, visual viewer statistic
XENTAURIX Media & Broadcast Systems offers advanced technologies for the analysis of video and audio content as well as for the detailed evaluation of TV audience ratings. These technologies enable comprehensive analysis of broadcast and webcast programs.

XENTAURIX Audio Fingerprinting Technology

XENTAURIX Audio Fingerprinting technology detects identical or similar audio content from TV and radio broadcasts. This technology is mainly used for radio content and provides precise results by analyzing acoustic fingerprints.

Music track recognition

A special variant of audio fingerprinting enables the automatic recognition of music tracks on TV and radio. The title, artist, playing time and other data are recorded, logged and cataloged on the basis of an extensive music database. The music database now contains well over 100 million music titles.

XENTAURIX audience ratings analysis

The XENTAURIX viewer ratings analysis offers a clear and detailed evaluation of TV ratings. Various analysis tools are available to provide comprehensive insights into viewer behavior.

Channel and target group comparison

With the channel and target group comparison, different channels and their target groups can be analyzed and compared. This helps to better understand the popularity and reach of programs.

Audience distribution and affinities

The analysis of audience distribution and affinities provides valuable information about how different target groups react to certain programs. This supports targeted program planning and advertising strategies.

Audience flow

The analysis of viewer flow shows how viewers switch between different programs. This data is particularly useful for assessing the attractiveness of programs and their competitiveness.

Ratings trends and chart views

The ratings trends are displayed in clear diagram views that enable quick and intuitive analysis. With functions such as fast forward or rewind, the ratings trends can be analyzed in detail.

Combinability of TV recordings and viewer ratings

The analysis tools can be combined with the TV recordings via the XENTAURIX HTML5-based dashboard so that the progress of the TV program can be tracked with the synchronous viewer ratings. Several different TV channels and ratings can also be analyzed simultaneously in the multiscreen display, e.g. for competition analysis.

Overall, XENTAURIX technologies offer powerful tools for the detailed analysis and evaluation of TV and radio content as well as for the comprehensive analysis of viewer ratings.