Broadcast Advertising Recognition
Discover our automated solution for precise advertising monitoring in the broadcast and social media sectors. The XENTAURIX Broadcast Media & Broadcast Logger, combined with the X-Ad Software Module, streamlines and simplifies the entire workflow of ad detection and tracking. Manual research is a thing of the past – our system delivers detailed, accurate results in no time.
Key Benefits:
- Automatic Detection: The logger automatically identifies and stores commercials from TV and radio channels as well as live streams on platforms like YouTube, Facebook, Instagram, and Twitch.
- High Precision: With a detection rate of up to 99.9%, you can rely on trustworthy data.
- Enhanced Efficiency: Optimize your processes and reduce manual effort while obtaining detailed analyses of your advertising activities.
Monitoring and analysis
The broadcasts and webcasts are recorded in the XENTAURIX Logger 24/7 over a customer-specific period of days, weeks, months, years and can be verified and analyzed retrospectively at any time via the XENTAURIX HTML5 Dashboard, in particular the connection with commercial breaks and the program broadcast. The dashboard offers a variety of analysis features, statistical displays with filtering such as ad name, channel name, detection period, as well as broadcast and webcast live display and synchronous playback of multiple channels in the multiscreen and storyboard view.
Combination with TV ratings
The Logger offers the possibility to combine TV spot recognition and viewer ratings in order to get immediate ratings feedback. In this way, information on viewer data such as gender, age, viewer migration and affinities is obtained synchronously with the broadcast commercial. The prerequisite for this is the customer’s provision of ratings data such as that from GFK, Nielsen, Gallup, TNS.
